Research and Competitive Insights aid strategic decision-making in pharmaceutical companies. Right from product planning to drive organic enterprise growth, to due-diligence activities carried out during mergers and acquisitions, research and competitive insights play a vital role. However, many companies often struggle to use them effectively due to a lack of dedicated resources and a siloed approach to accumulating and disseminating the right information. The challenge is further accentuated by the presence of a significant volume of unstructured competitor data, both online and offline, which teams need to sift through to harness insights.
WNS supports the research and brand teams of 30+ life sciences companies. Our comprehensive research capabilities help clients in assimilating information from various pharma data sources, driving a holistic picture and delivering teed-up insights.
WNS PRECIZON is our industry-proven, highly sophisticated SaaS-based Pharma Competitive Intelligence (CI) solution powered by WNS’ deep therapeutic expertise and an Artificial Intelligence (AI) and Machine (ML) enabled platform. It provides a 360° solution for CI needs by streamlining knowledge collation through public and commercial data sources, curation within the platform and dissemination to end-users through preferred channels.