The nature and ever-rising volume of online data – and the debates raging around them – are dramatically impacting the e-commerce landscape. Hot off the press from Retail Week, this Ecommerce 2022 report explores the changing marketplace, covering key emerging trends on top e-commerce platforms with inputs from veteran retailers and industry experts.
The report, co-created with WNS and other partners, outlines new business opportunities that have arisen from omni-channel experiences and how retailers can leverage these by owning tech infrastructure. It surveys how, with data at the crux of the change, increasingly sophisticated analytics are being employed to harness its power. The impact is felt in the type of insights gained into customer behavior, which further allows for hyper-personalization in products / services, social media marketing and retail advertising.
Alongside the data revolution, the growing automation in collection and returns, expanding logistics networks, and leaps in last-mile deliveries are breaking new ground to ensure rising customer demands are being met. Now, as immersive virtual and personalized experiences take off, what will Web 3.0 look like?
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