Over the years, the hi-tech industry has been the frontrunner in digital-led disruptive innovation. There are countless instances of how next-gen companies such as Google, Amazon and the like have leveraged modern technologies to re-imagine business models and create novel customer experiences.

However, in their pursuit of growth and innovation, hi-tech firms have encountered a number of key challenges and gaps – many of which have been accentuated by the pandemic. Now, as enterprises look to thrive in the post-COVID era, they will have to accelerate the adoption of robust practices, new technologies and analytics to improve revenue and profitability, combat cyber and business risk, and deliver seamless, hyper-personalized customer experiences.