The right and accurate analysis of consumer behavioral patterns can help identify potential customers and enable the proactive identification of sales opportunities. This works especially well in maximizing revenues from smaller customers.
To better target its smaller customers (who represented 20 percent of the sales) and push this segment up the value chain to augment revenues. While the client’s direct regional sales force primarily engaged with large and medium customers, it missed out on maximizing sales from small and very small customers.
As the client looked to address this gap, the two immediate challenges it faced included:
Leveraging TravRev, the revenue enhancement pillar of WNS TRAVOGUE (WNS’ suite of services and solutions for the travel and hospitality industry), we established an ‘Inside’ sales process to facilitate direct sales and provide sales support to the client's regional sales force. Key aspects of the solution included:
Overall, the sales Total Contract Value (TCV) was maximized by effectively managing sales campaigns.
in TCV closed
sales opportunities identified
increase in TCV, with 57 percent cost reduction
WNS is a leading Business Process Management partner to more than 400+ global businesses, including 100+ Travel & Hospitality companies. Our clients in the travel and hospitality industry trust WNS TRAVOGUE for designing and executing their data and digital led business transformation journeys.
Built on more than two decades of experience working with clients from Airlines, Hospitality, OTA and TMC segments, the WNS TRAVOGUE suite of offerings brings together the best of industry expertise, data-to-insights prowess and digital innovation.
Across the value chain, we enable our clients to deliver delightful customer experiences with TravXP, drive operational excellence with TravOps, accelerate revenue growth with TravRev, devise accounting and risk management strategies for financial control with TravControl, achieve inclusive and sustainable growth with TravGreen and outperform the competition with growth-led strategies powered by TravConsult.
To know more about WNS TRAVOGUE, read here.
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09 March 2023
Travel & Leisure
16 November 2022