Customer Experience Service Customer Experience Service
Banking & Financial Services

Customer Experience in Banking

The Digital Touch in Customer Experience for Banking & Financial Services

Banks and financial services companies have to continuously adapt with speed and scale in creating personalized Customer Experience (CX). By integrating domain, digital and analytics, companies can provide the right service at the right time on customers’ preferred channels.

WNS’ proven expertise and experience in multi-lingual contact center operations and multi-channel customer support enable banks and financial services companies to deliver hyper-personalized CX across the entire customer lifecycle. Through human-assisted and digitally integrated CX solutions that leverage Artificial Intelligence (AI), smart automation and advanced analytics, we engineer unique CX journeys.


Key Accelerator

Digital Customer Service Suite

A digitally integrated CX service model that leverages sentiment and cross-channel analytics, and offers automated experiences and agent augmentation

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Digital-first Services

We drive a superior customer experience in the banking and financial services industry through our deep industry expertise, best-of-breed digital and analytics solutions, strong talent pool and proven Centers of Excellence (CoEs). Our wide range of CX services include:

Domain Expertise

Lead Generation

  • Marketing & sales
  • Campaign management
Domain Expertise

Customer Acquisition

  • Customer onboarding
  • Account setup support
  • Cross-sell & up-sell
  • Verification & callbacks
Domain Expertise

Support Servicing

  • Billing & payments
  • Maintenance requests
  • Loan servicing
  • Payment
  • Technical helpdesk
  • Complaints management
  • Query resolution
  • Account status
  • Transaction processing
Domain Expertise

Retention & Collections

  • Inbound renewals
  • Proactive outbound
  • Client management
  • Loyalty management
  • Collections
  • Customer analytics
  • Early & late-stage collections
  • Preset reminders

To know more about our CX service capabilities, click here.

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