Pricing plays a critical role in establishing brand image, and is a key lever in maximizing profits. A brand’s price position and price message enables it to connect with shoppers and enjoy long-lasting customer loyalty. CPG companies must consider pricing as a core competency within the organization and deploy pricing analytics to assist their retail partners in establishing the best retail price. CPG and retail companies must partner with specialist solutions providers with deep industry knowledge, and the expertise and experience of establishing and running pricing analytics Center of Excellence (COE). This whitepaper presented by RetailWire in association with WNS delineates how a robust data-driven and centralized pricing analytics function can support CPG companies in their ultimate branding and marketing goals.


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