To B-(or not)-2-B?

Summary

The digital medium has disrupted the way companies function in today’s environment. As a result, Business-to-Business (B2B) organizations are realizing the value of digital marketing and taking definitive steps in this direction. Digital strategies offer a variety of advantages:

• Growth-oriented digital business strategies can build value, profits and operational efficiencies

• A mature digital strategy transforms individual technologies into seamless digital connections with customers and internal functions

• Social CRM, influencer engagement, location-based services, community management, digital demand generation and industrial internet of things are the must-have digital strategies in B2B marketing

• B2B companies can reimagine their offerings, redefine their processes and enhance customer experience to accelerate business transformation