Brian Pearce, the International Air Transport Association’s noted economist, said that the aviation industry was facing its biggest crisis in 30 years. Soaring oil prices and a collapse in consumer confidence has left airlines in a worse state than after September 11.

It is estimated that a one dollar increase in oil prices adds $1.6 billion to the industry’s operating costs. Accentuating this crisis is the slump in consumer confidence; for the first time in a number of years the number of business class passengers across the industry has dropped. In such an environment, optimizing revenue by increasing efficiencies in processes such as revenue management becomes an even greater priority. It is estimated that revenue leakage across the airline industry could be somewhere between 2% and 5% of revenues, resulting in a loss of between $5 billion and $16 billion per annum.

This webinar will share insights from leading airlines that are optimizing their revenue management processes and developing new strategies for plugging revenue leakage


Michelle Scarsbrook, Senior Vice President,Revenue Recovery, WNS Global Services

Michelle heads the Revenue Recovery Group within WNS’ Travel and Leisure Services team. Michelle has over 15 years experience in the airline industry, specializing in revenue recovery and passenger revenue accounting arena during the last 10 years. Prior to joining WNS, Michelle was responsible for establishing the Airline Revenue Recovery division at PRG-Schultz International, a leading auditing company, and for defining and implementing British Airways’ Revenue Recovery strategy. Michelle is a fellow of the Association of Certified Accountants and holds a MBA from Lancaster University.

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