Customer Experience

The Future of Retail: Boost Customer Loyalty in the Digital World

Speaker/s

Jitender Mohan

Head, Customer Interaction Services

Key Points

While there has been an uptick in online shopping, the rising e-commerce penetration is being challenged by waning traditional customer loyalty
Changes in customer behavior driven by technology, omni-channel and COVID-19 are proving to be more complex and difficult to gauge
The combined power of domain expertise, digital-only mindset and data-to-insights journey can help retailers re-imagine customer experience to earn sustained loyalty

Irreversible changes in customer behavior and rapidly evolving expectations have been backing retailers in a corner for quite some time now. The new normal in retail shaped by COVID-19 and disruptive technologies has shifted the goalposts for earning sustained customer loyalty. Fortunately, the combined power of Digital, Data and Domain can help retailers build customer experiences never imagined before – and build a robust foundation to boost brand loyalty. Watch the webcast to know more.