As we move into 2024, businesses across the board are on the brink of widely adopting Generative AI (Gen AI). As Gen AI matures, the spotlight is shifting from its initial emphasis on efficiency and productivity to a focus on achieving profitable growth and unlocking new value.
To understand this shift and gain insights into the sentiments and concerns of business leaders, HFS Research, in collaboration with WNS, conducted interviews with 15 executive leaders spanning seven industries. These interviews offer valuable perspectives on how Gen AI is reshaping the business landscape and the strategic considerations organizations confront as they adopt this technology.
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