The article anticipates that leading retailers in 2024 will go beyond traditional retail boundaries. Empowered by enhanced insights, they will extend their remit to become trusted partners, exploring innovative options such as Buy Now, Pay Later schemes with tie-ins to travel and hospitality brands. Gen AI's synthetic data generation capabilities will be integral in shaping these services, providing transformative insights into customer sentiment.

Read the full article authored by Manish Vora, Business Unit Head of Manufacturing, Retail & Consumer Products at WNS, for TotalRetail.

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