This website uses cookies to make your browsing experience more efficient and enjoyable. You can find out more about which cookies we are using or switch them off in settings. Allow cookies
Cookies are small, simple text files which your computer, tablet or mobile phone receives when you visit a website. There are various kinds of cookies: from basic to advanced that makes the website more personal and advanced cookies make it easier to use a website. Choose your own level of cookies. The higher the level, the easier you will find the website to use.
Learn more about cookies
More information on our privacy policy
...we are obliged to ask your permission before placing any cookies on your computer. This website uses cookies to make your browsing experience more efficient and enjoyable.
Get the latest from WNS in your mailbox
FFPs have evolved from being a tool to promote loyalty for airlines to becoming independent profit centers
While the number of FFP members is steadily increasing, the value of FFPs for members is increasingly perceived to reduce
FFPs add long-term value and competitive advantage to the airline only when they are in sync with the overall airline strategy
To create best-in-class FFPs, airlines must chart out a clear-cut strategy, design an effective structure, and proactively leverage technology
Airline loyalty programs, called frequent flyer programs (FFPs), have evolved since the time the first airline loyalty program was launched in USA three decades ago. Today, about 100 million consumers belong to one or more airline frequent-flyer programs.
As a matter of fact, FFPs have now become a crucial part of an airline’s customer retention strategy and are increasingly being run as independent profit centers by airlines. FFPs add long-term value and competitive advantage to the airline. However, despite the value they bring to an airline, many FFPs have become commoditized, with little differentiation.
In this paper, we discuss the elements for setting up a best-in-class frequent flyer program through offshore member service centers, campaign management, data management, and research and analytics services.
DOWNLOAD WHITEPAPER