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Continuous change has been the status quo for the life insurance and annuity industry over the past several years. And the monumental impact of these changes underscores a stark reality… insurers that do not rapidly transform their operations across the board will not be able to effectively compete in the near-term. Most insurance companies have historically had an initial predilection to approach transformation as an information technology initiative, starting with Information Technology Outsourcing (ITO). However, ITO-led transformation involves extensive upfront capital expenditure, a lengthy deployment program and a substantial investment in program management. There is a simpler, less expensive and quicker-to-benefits realization path for insurance companies seeking immediate cost savings, sales growth, improved customer experience and an empowered sales force ─ BPO-led transformation. Read on to find out how this approach wins over ITO-led transformation.