As we know…
Retail companies have to manage
overwhelming amounts of data, which has
now multiplied with the onset of digital
channels. A wide variety of data gets
generated from different sources and in
varying formats. Capturing all this data
is just one part of the challenge.
Retailers have to also make sense of this data
to take time-sensitive decisions on campaigns,
promotions and other aspects of sales. Most
reporting tools cannot process such high
volumes of data, and are time and
The challenge for a global retail company was…
It had deployed an Online Analytical Processing
(OLAP) tool that was unable to efficiently
process the vast amounts of data from various
campaigns, its mobile application and over a
million customers across geographies, every
day. The tool also required heavy investments
in IT infrastructure and licensing fees for
analyzing and visualizing the data.
Further, decision-makers and stakeholders
were unable to access reports on-the-go.
WNS deployed its proprietary, big data analytics
platform BrandttitudeTM to transform this
massive volume of data into valuable insights,
accessible on a real-time basis.
Here’s how we deployed BrandttitudeTM…
The platform has big data
Extract-Transform-Load (ETL) tools to
manage high volumes of data.
BrandttitudeTM was deployed, in Software-as-a-Service (SaaS) form, on multiple data sources, including:
Point of sale
The platform is inbuilt with 150+ Key
Performance Indicators (KPIs) for retailers.
It has a front-end interface that helps the client
understand the data of its mobile application
and campaign performance in real time.
Another key feature of the platform is that it
enables customization of the data as per a
client’s requirements. Hence, analyzing and
visualizing the data requires no extra cost.
Enables accurate, real-time decision-making
by providing the marketing team a
comprehensive view of campaign
performance on the mobile application
individually and in comparison to other
Integrated data management platform that
harmonizes disparate data across diverse
channels and formats
Comprehensive KPI library that can be
customized and aligned to business goals
Allows content personalization so that users
can quickly access relevant information
Offers a 360-degree view of the competitive
landscape through smart graphs and charts
Integrated predictive analytics capability to
help in decision-making
Helps in understanding the performance of
the mobile application where customers can
check for promotional offers
Mobile-ready reporting platform that allows
The co-created outcomes from the deployment of BrandttitudeTM are...
The retail company has been able to leverage its
vast amounts of data effectively and gain more
visibility into all siloed data sets.
More targeted campaigns are now designed by
the client’s marketing team since the platform
has the ability to determine the sales volume,
customer behavior and engagement on its
Using the halo effect concept, BrandttitudeTM
helped the client identify cross-selling products
and accordingly design effective digital
campaigns as well.
The platform’s predictive analytics feature is
now used to measure the impact of retail
initiatives across multiple stores. It also helps
in better sales forecasting for effective
For instance, loyalty data from the mobile
application, historical data from campaign
performance and point of sale information are used to stock season-specific goods, thus
creating an optimal inventory mix.
Other benefits include:
Reporting time reduced from a few days to
just a few minutes
Easy access to insights for all decision-makers
An integrated, curated and harmonized data
store for performing analytics
BrandttitudeTMis a unique analytics platform
that executes exploratory data analytics,
predictive modeling and self-service analytics to
deliver compelling metrics in diverse categories.
It provides accurate and actionable insights to decision-makers across various industries
through a unified view of disparate data.
To know more about BrandttitudeTM,
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