As we know…
Retail companies have to manage
overwhelming amounts of data, which
has now multiplied with the onset of
digital channels. A wide variety of data
gets generated from different sources
and in varying formats. Capturing
all this data is just one part of
the challenge.
Retailers have to also make sense of
this data to take time-sensitive
decisions on campaigns, promotions
and other aspects of sales. Most
reporting tools cannot process such
high volumes of data, and are time and
effort-intensive.
The challenge for a global retail company was…
It had deployed an Online Analytical Processing (OLAP) tool that was unable to efficiently
process the vast amounts of data from various campaigns, mobile application and over a
million customers across geographies, every day. The tool also required heavy
investments in IT infrastructure and licensing fee for analyzing and visualizing the data.
Further, decision-makers and stakeholders were unable to access reports on-the-go.
WNS deployed its proprietary, big data analytics platform BrandttitudeTM to transform this
massive volume of data to valuable insights, accessible on a real-time basis.
Here’s how we deployed BrandttitudeTM…
The platform has big data
Extract-Transform-Load (ETL) tools to
manage high volumes of data.
BrandttitudeTM was deployed, in Software as
a Service (SaaS) form, on multiple data
sources, including:
-
Point of sale
-
Campaigns
-
Mobile application
The platform is inbuilt with 150+ Key
Performance Indicators (KPIs) for retailers.
It has a front-end interface that helps the
client understand the data of its mobile
application and campaign performance in
real time.
Another key feature of the platform is that it
enables customization of the data as per a
client’s requirements. Hence, analyzing and
visualizing the data requires no extra cost.
BrandttitudeTM Differentiators
-
Enables accurate, real-time
decision-making by providing the
marketing team a comprehensive view of
campaign performance on the mobile
application individually and in
comparison to other active campaigns
-
Integrated data management platform
that harmonizes disparate data across
diverse channels and formats
-
Comprehensive KPI library that
can be customized and aligned to
business goals
-
Allows content personalization so
that users can quickly access
relevant information
-
Offers a 360-degree view of the
competitive landscape through smart
graphs and charts
-
Has integrated predictive analytics
capability to help in decision-making
-
Helps in understanding the
performance of the mobile application
where customers can check for
promotional offers
-
A mobile-ready reporting platform that
allows insights-on-the-go
The co-created outcomes from the deployment of BrandttitudeTM are...
The retail company has been able to
leverage its vast amounts of data
effectively and gain more visibility into all
siloed data sets.
More targeted campaigns are now designed
by the client’s marketing team since the
platform has the ability to determine the
sales volume, customer behavior and
engagement on its mobile application.
Using the halo effect concept,
BrandttitudeTM helped the client identify
cross-selling products and accordingly
design effective digital campaigns as well.
The platform’s predictive analytics feature
is now used to measure the impact of retail
initiatives across multiple stores. It also
helps in better sales forecasting for
effective inventory management.
For instance, loyalty data from the mobile
application, historical data from campaign
performance and point of sale information
are used to stock season-specific goods,
thus creating an optimal inventory mix.
Other benefits include:
-
Reporting time reduced from a few days
to just a few minutes
-
Easy access to insights for all
decision-makers
-
An integrated, curated and harmonized
data store for performing analytics
About BrandttitudeTM
BrandttitudeTM is a unique analytics platform that executes exploratory data analytics,
predictive modeling and self-service analytics to deliver compelling metrics in diverse
categories. It provides accurate and actionable insights to decision-makers across various
industries through a unified view of disparate data.
Click here to know more about BrandttitudeTM
Click here to view the infographic