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SAS Airlines, the Nordic region's largest listed airline and travel group, is a major European provider of air transportation and airline-related services to over 29 million passengers per year.
Towards the end of 2001, SAS initiated a number of programs designed to enhance efficiency and productivity, as well as to reduce capacity in response to weak demand following September 11.
In 2003, SAS decided to evaluate outsourcing as a strategy to deliver passenger revenue accounting (PRA) operations. Outsourcing was considered to drive greater efficiencies, reduce costs and enhance productivity.
SAS's PRA operations were running on the Impala revenue accounting system. In addition to its own PRA operations, the airline decided to outsource revenue accounting processes which it was offering to other carriers on a hosted basis on the Strex system.
At the end of the evaluation exercise, WNS was selected to manage PRA operations for both SAS and the carriers for whom it was providing hosted revenue accounting services. According to Steen Wulff, Director of passenger revenue accounting, SAS Airlines, “We selected WNS because of the high quality of talent, cultural alignment and airline industry expertise.”
Engagement with SAS began with a “lift-and-shift” of their revenue accounting process into the WNS Center of Excellence for revenue accounting in India. Several of the initiatives undertaken to improve efficiency and reduce costs of the revenue accounting process included
WNS extended SAS's enterprise by improving the efficiency, reducing costs and improving productivity for its revenue accounting operations.