Analytics Analytics
Banking & Financial Services

Banking Analytics

The banking and financial services (BFS) industry is experiencing significant turmoil due to a heightened regulatory environment and changing customer behavior. Also, shrinking demand, globalization and competition are driving the industry to aggressively look at data, drive analytics and ignite profitable growth.

WNS’ advanced analytics solutions enable BFS clients to outperform challenges such as rising customer acquisition costs and declining customer satisfaction. We use industry-specific solutions and methodologies to deliver a comprehensive range of banking analytics services to clients.



Our banking analytics solutions span the entire spectrum of the BFS industry – retail banks, commercial finance, capital markets, asset management and investment banks. Our risk analytics services include:


Risk Analytics

  • Fraud analytics to detect identity frauds, credit card frauds, mortgage frauds as well as designing of predictive scorecards, based on trends and patterns

  • Operational loss modeling to predict likely operational losses based on assessment of likelihood and severity of operational losses

  • Scorecard development and validation, estimation of risk parameters such as Probability of Default (PD), Loss Given Default (LGD) and Exposure at Default (EAD) as well as economic capital modeling


Portfolio Analytics

We help clients mitigate portfolio risks by identifying internal drivers (such as default rate, loss rate) and external macro-economic drivers (such as exchange rate, lending interest rate) that drive portfolio risk metrics and forecast for risk controls. Our portfolio analytics solutions enable clients to maintain a desirable portfolio risk profile and optimize portfolio performance.

Customer Service

Collection Analytics

We enable BFS clients to build advanced debt collection strategies by developing propensity models at various stages of the end-customers’ delinquency. We consider diverse attributes like customers’ historical data, transactional history, demographics, firmographic data, and external data and develop logistic regression models, survival models to accurately predict the customer payment behavior.

Credit Management

Customer Analytics

Our customer analytics helps clients acquire new customers, identifying customers at risk of attrition and designing segment-based retention strategies. Analytics also enhances customer engagement with the client’s products and services through cross-sell / up-sell propositions.

Deep Dive


Our solutions also include data services, digital and contact center analytics services.


WNS Advantage

WNS is one of the leading providers of analytics services to the banking and financial services (BFS) industry. Our customer-centric approach, deep domain expertise, global delivery network and strong focus on operational excellence, combined with innovative analytics solutions, enable BFS clients to drive outperformance in their businesses.

  • More than a decade of core BFS experience. Over 2,000 BFS domain experts with an analytics and research practice of more than 300 resources

  • Trusted service partner for over 20 of the world’s leading banking and financial services clients

  • More than 200 advanced analytics projects; over 300 data management, reporting and visualization projects executed per year across consumer, retail and commercial banking; and wealth, asset management and investment banking

  • Specialized skill-sets in various sub-domains of financial services – staff certified on FINRA, ABA, CRA, Series 6 & 7, FCRA

Awards & Recognitions


A 'Leader' in Analytics and Reporting BPS in Banking NEAT: Reporting Focus, Analytics Focus, Overall, Compliance Focus 2015



WNS has enabled our team to deliver high quality files within tight deadlines to make sure that now we are able to execute much more number of campaigns with much improved response rate. The campaign model and training framework created by WNS are now employed at our end to upskill our resources I wanted to express my sincerest appreciation to the entire WNS team for assisting us with delivering our CPU model early. We got a great initial response to our PWM campaigns, first few sales average $5000 of revenue on each sale

A Leading Retail Bank