Why you should attend
Here’s the hard truth – Life Sciences companies are not maximizing the transformative potential of commercial analytics. Consequently, they are missing out when there’s a potential to gain and achieve commercial excellence.
A sinewy commercial operations function, underpinned by data, analytics and digital, can deliver powerful, differentiated advantages, helping you get ahead of the competition by proactively engaging the customer to give them what they want. Used well, they can be our single most powerful route to delivering top-line revenue growth. Yet too often, Commercial Leaders, as Technology Leaders and Data Leaders, get pulled in different directions on the best path to take. It’s critical that leaders come together to break this deadlock.
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