Consumers across industries are today demanding convenience and personalization, and life sciences is no different. Patients, helped by the information available over social and digital media, are actively managing their own and their families’ health and well-being. Healthcare Professionals (HCPs) are also just not relying on the information provided by sales representatives, but increasingly accessing digital media.
Decision-making in life sciences, whether it is related to marketing campaigns or patient engagement and enablement, is linked to huge volumes of highly disparate data coming from multiple sources. The industry is not only looking at what has happened in the past, but also what is likely to happen and the interventions that may change the outcome favorably.
WNS supports 12 of the world’s top 20 bio-pharma companies through advanced and marketing analytics. We support clients in integrating information from various syndicated, internal and digital data sources and deliver actionable insights. The WNS team understands the nuances of the pharma commercial process and is trained in relevant advanced analytics algorithms and tools. We support our clients with promotional effectiveness measurement, marketing-mix analytics, and a granular understanding of patient dynamics.