Using social media strategy to turn customer service from a cost to a strength while building your brand

Every marketer in this digital world is aware of the power of social media in making if not breaking his brand. What lies beneath this awareness is however, a plethora of questions like ‘Is social media about marketing or customer service?’; ‘What is the right way to deal with social media?’; ‘Is there a way to monetize the opportunity?’; and ‘What will it mean to expand my customer service lines?’ Social media provides a huge opportunity to transform your customer service capabilities from being known as a necessary cost to a necessary strength! Read this WNS whitepaper on how you can build your brand through social customer service.

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