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Every marketer in this digital world is aware of the power of social media in making if not breaking his brand. What lies beneath this awareness is however, a plethora of questions like ‘Is social media about marketing or customer service?’; ‘What is the right way to deal with social media?’; ‘Is there a way to monetize the opportunity?’; and ‘What will it mean to expand my customer service lines?’ Social media provides a huge opportunity to transform your customer service capabilities from being known as a necessary cost to a necessary strength! Read this WNS whitepaper on how you can build your brand through social customer service.