Key Points
  • A global leader of bio-pharmaceutical products was exploring business opportunities for contraceptive products in six defined markets
  • WNS conducted a competitive landscape study, which offered the client insights that potentially influence a consumer’s decision regarding the use of contraceptives
  • The competitive landscape study culminated in a report, which aided the client in its decision-making
  • The report serves as a knowledge compass for the client in its decision-making


The Client

One of the global leaders of bio-pharmaceutical products.

Business Challenge

The client was exploring business opportunities for contraceptive products in markets which included North America, Europe, Latin America, Oceania, Africa and Asia. The client also wanted to analyze the physician and consumer preferences for various contraceptive methods.

Scope

WNS proposed a competitive landscape study, which could offer the client insights into the defined markets. The study would enable identification of demographic and cultural factors that potentially influence a consumer's decision regarding the use of contraceptives. The purpose of the study was to serve as a knowledge compass for deciding the investments at various stages of product development.

The WNS Solution

WNS conducted a competitive landscape study, which culminated in a report providing the client a critical information bank comprising the following:

  • Prevalent contraception practices among the defined target segments
  • Consumer response and physician preference towards different types of contraceptive methods and products
  • Region-wise analysis and classification of contraceptive methods and products
  • Pipeline analysis of contraceptive drugs in development
Benefits Delivered

WNS' competitive landscape report serves as an information bank, which the client refers to for decision-making at different stages of product development.

 

 


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