You can find out more about which cookies we are using or switch them off in settings.
Cookies are small, simple text files which your computer, tablet or mobile phone receives when you visit a website. There are various kinds of cookies: from basic to advanced that makes the website more personal and advanced cookies make it easier to use a website. Choose your own level of cookies. The higher the level, the easier you will find the website to use.
Learn more about cookies
Get the latest from WNS in your mailbox
A leading consumer packaged goods company was struggling to track and measure the impact of its marketing campaigns across 200 markets
The company leveraged WNS’ analytics and domain expertise to leverage its data and campaign measurement platform effectively
The client was able to get real-time insights on the performance of its campaigns and optimize the marketing spend
This is our story of co-creating a solution with a leading Consumer Packaged Goods (CPG) company
As we know…
In the CPG industry, customers have a wide
variety of choices. Hence, companies design
an array of campaigns to promote their brand
and products targeting different sets of
customers in varied markets. It’s crucial for
companies to get the right insights on the
effectiveness of these campaigns and ensure
that the millions of dollars spent on such
campaigns are optimized.
The challenge for the CPG company was…
Its global campaigns were spread across 200
markets with multiple sources of data. The
company struggled to track and measure the
effectiveness of these campaigns, and harness
the insights from these data sources effectively.
This resulted in ambiguous and suboptimal
decision-making in marketing.
Here’s what we co-created as a solution…
WNS leveraged its analytics and CPG expertise
to first aggregate the varied sources of data
from global campaigns, channels and
segments, and ensure that the right data was
assimilated into the client’s existing campaign
measurement platform. This included
fragmented data from traditional and digital
media channels, consumer surveys, attitudinal
studies and sales.
The data was then standardized and
harmonized across channels and markets
to offer a consolidated view of all
campaigns. The client’s existing campaign
measurement protocols across geographies
were also analyzed.
WNS then created a comprehensive
omni-channel digital playbook that could help
glean insights into consumers’ response to
campaigns in an easily consumable format.
The client was able to leverage its platform
efficiently to track and measure the
performance of its key global campaigns.
The outcomes from the process of co-creation are...
The CPG company was able to get real-time
insights to dynamically alter its campaigns.
The campaign measurement platform now
offers a unified view of all campaigns across
markets. As a result, the client is able to
effectively track and measure the impact of
specific campaigns, and optimize the