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Passenger Revenue Accounting (PRA) is growing in importance because global operations have become more complex as a result of mergers and acquisitions, planned network expansion, codeshares and alliance partnerships. Inefficient PRA operations can adversely affect airline operations, increase exposure to risk and lead to avoidable costs. An effective PRA management partner enables better data management; including the development of rules-based processes, and appropriate staffing to handle relationships with partner airlines, travel agents and other industry bodies. This whitepaper outlines how a Business Process Management (BPM) partner offers output-based and outcome-based pricing models, which offer flexibility, variability and transparency to the airline – strategies that deliver shareholder value.