The contemporary digital age is characterized by a data deluge. Internal (CRM, ERP, machines, etc.) and external data (social, public data, geospatial, smart meters, etc.) are contributing significantly to this deluge. Most of this data is complex and in varied forms (structured, unstructured and semi-structured). While harnessing all this data is still a big challenge, recent technological advancements have enabled this access, and exponentially increased the power of intelligence it can generate. Organizations are scurrying to generate actionable insights to help them make smarter business decisions that can differentiate the organization in an over-crowded marketplace.

WNS leverages its analytics expertise in combination with rich industry domain knowledge and custom-built proprietary frameworks to help clients make these informed decisions at the right time! We provide a range of services to clients ranging from top global firms to small businesses – from complex data integration to cutting-edge advanced analytics, from personalization to Big Data.

WNS developed a solution to assess online visitor behavior and the effectiveness of the website. WNS’ insights..
WNS developed and deployed retention and acquisition marketing campaigns, which helped generate incremental sa..
WNS’ propensity-to-pay model helped optimize debt collection processes, which resulted in better recovery rate..

The WNS Advantage

  • More than a decade of proven, core analytics experience with over 2,500 analytics professionals spread across 10 delivery centers
  • A trusted analytics partner to over 50 clients from banking, insurance, hospitality, retail, CPG, logistics, healthcare providers, airlines and many more
  • Our Analytics Consulting and Incubation Group consults businesses, offers solutions for analytics problems, delivers proofs of concepts and helps set up operational elements during incubation
  • A R&D oriented Analytics Capability Group (ACG) with data scientists, Big Data specialists, data modelers, data infrastructure specialists and statisticians
    • WNS R-Labs: Builds solutions in R language (leveraging open source technology)
    • Embedded analytics: Focuses on developing customer-specific solutions for improving operational performance

  • Products and Advanced Analytics Solutions
    • WNS Analytics Decision Engine (WADE)SM – a proprietary analytics solution framework that enables an organization to scale the analytical maturity curve
    • Proprietary digital customer experience management tool
    • Proprietary text mining / machine learning solutions
    • Big Data analytics solutions using virtualization for data integration

  • Talent Management
    • A customized career framework to address each individual data science talent
    • Mastermind Training Framework, a technical training program focusing on evolving technologies
" Since 2004, WNS has been working as a valuable strategic partner for Coca-Cola. They’ve invested time and resources to truly understand our business model . WNS service model offers a good balance between on-site senior consultants and an agile off-shore team. They provide us with an on tap set of resources capable of tackling many of our diverse needs in the Knowledge, Insights and Analytics spaces. Their expertise and dedication makes a true difference for our team. "
Carlos Jose Fonseca

Vice President, Global Knowledge & Insights, The Coca Cola Company

Bronze for Best New Product or Service of the Year - Software - Big Data Solution at International Business Awards 2014 (The Stevies) - WADESM
Solutions at a Glance
Customer Experience Management Tool WNS' Customer Experience Management Tool is a real-time web application that improves the web experience of the visitor. DEEP DIVE
UNISON - Data Virtualization WNS’ proprietary data virtualization solution, UNISON, brings together multiple, seemingly unrelated disparate sources to build on a unique single virtual customer view. DEEP DIVE
Embedded Process Intelligence Embedded Process Intelligence (ePI) is a method to understand the existing data from processes and work flows to create solutions and generate insights to improve business performance. DEEP DIVE
Social Media Analytics WNS’ social media analytics gathers intelligence on the enterprise, customer and competitors with respect to brand, products and services. DEEP DIVE
Contact Center AnalyticsWNS' contact center analytics captures and analyzes customer interactions across multiple communication channels to drive actionable business insights.DEEP DIVE
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