Technological advancements, digital penetration and ever-increasing consumer touch-points have given rise to torrents of data. Data is being created from different sources such as CRM portals, ERP, PoS, digital devices, smart energy meters, automobiles, industrial machines, amongst others. Above all, the growing scale of multimedia content and wearables are contributing towards the growth of data.

Most of this data is complex and exists in different forms; structured, unstructured and semi-structured. It is the new oil that drives competitive advantage across industries. The challenge, however, is on the ability to harness the data, create insights and take smarter business decisions that keep organizations ahead in the marketplace.

We leverage our rich industry domain knowledge in tandem with analytics expertise to enable clients to better understand their data and make insight-based business decisions. We provide a range of services across the value chain – from basic data management to compherensive advanced analytics.

WNS developed a solution to assess online visitor behavior and the effectiveness of the website. WNS’ insights..
WNS developed and deployed retention and acquisition marketing campaigns, which helped generate incremental sa..
WNS’ propensity-to-pay model helped optimize debt collection processes, which resulted in better recovery rate..

The WNS Advantage

  • More than 12 years of core analytics experience across nine industry verticals
  • 2200+ analytics professionals comprising Big Data specialists, data modelers, data infrastructure specialists and statisticians
  • 10 delivery centers spread across geographies
  • Onshore, offshore, near-shore engagement models to choose from
  • WNS R Labs, a capability center for advanced analytics research
  • Proprietary analytics based products and solutions
" Since 2004, WNS has been working as a valuable strategic partner for Coca-Cola. They’ve invested time and resources to truly understand our business model . WNS service model offers a good balance between on-site senior consultants and an agile off-shore team. They provide us with an on tap set of resources capable of tackling many of our diverse needs in the Knowledge, Insights and Analytics spaces. Their expertise and dedication makes a true difference for our team. "
Carlos Jose Fonseca

Vice President, Global Knowledge & Insights, The Coca Cola Company

Bronze for Best New Product or Service of the Year - Software - Big Data Solution at International Business Awards 2014 (The Stevies) - WADESM
Solutions at a Glance
Customer Experience Management Tool WNS' Customer Experience Management Tool is a real-time web application that improves the web experience of the visitor. DEEP DIVE
UNISON - Data Virtualization WNS’ proprietary data virtualization solution, UNISON, brings together multiple, seemingly unrelated disparate sources to build on a unique single virtual customer view. DEEP DIVE
Embedded Process Intelligence Embedded Process Intelligence (ePI) is a method to understand the existing data from processes and work flows to create solutions and generate insights to improve business performance. DEEP DIVE
Social Media Analytics WNS’ social media analytics gathers intelligence on the enterprise, customer and competitors with respect to brand, products and services. DEEP DIVE
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