The hyper-competitive, dynamic airline industry demands fast, reliable, well-informed and innovative strategies / actions, to enable the players to stay ahead of the curve in terms of profitability and growth. However, the complexity and magnitude of airline operations makes continual monitoring and analysis a daunting task. This is further complicated by a siloed approach of key commercial functions that fail to deliver the desired results due to the lack of a unified view, essential for delivering a synergized output. Critical areas such as Revenue Management, Sales, Pricing, Network Planning, Code Share & Alliances lack actionable and time-bound analytical insights, further hampering revenue optimization. Revenue integrity is another key area, which compromises on the revenue generating efforts of airlines worldwide. As per industry estimates, airlines can prevent at least 1-2 percent revenue loss by addressing these challenges. Therefore, a solution that can enable the Commercial team to continually monitor, analyze and take quick decisions, backed by sound insights, can ably differentiate between a well-executed, profitable strategy and a poorly executed one.
WNS’ commercial planning suite adopts an integrated approach to the business imperatives of airlines to drive higher revenues and efficiency for them. The solution aims to create a unified view across key commercial areas, enabling trend analysis, root cause analysis and actionable insights. It leverages upon an array of decision-support solutions, data visualization and analytics tools, built on the foundation of a data infrastructure platform. A cloud-based, big data repository stores all the relevant revenue data – both historical and current – to drive quick, high-impact decision-making. The solution can be easily integrated with an airline’s reservation, revenue accounting & management systems, and can be accessed across devices to support the full spectrum of strategy development, planning and execution.