The hyper-competitive and dynamic airline industry demands flexible and agile responses from industry players. Sensing changing market conditions and fine tuning operations to meet the evolving requirements is critical to ensuring sustained profitability and growth. However, the complexity and magnitude of airline operations makes continual monitoring and analysis a daunting challenge. Silo’d revenue management and related commercial solutions fail to deliver desired results due to poor quality data and output that is incapable of supporting enhanced decision-making. Critical areas such as interline pricing, sales and alliances lack analytical capabilities, further hampering revenue optimization. According to industry estimates, airlines risk losing at least 1-2 percent of their revenues due to these challenges. A holistic commercial planning suite that continually monitors, analyzes and strategically supports revenue management, sales, pricing, code sharing and partnerships can make all the difference.
WNS’ Commercial Planning Suite (CPS) adopts an integrated approach to commercial planning to drive higher revenues and efficiency for airlines. It is a comprehensive suite spanning various commercial planning areas. The service comprises an array of decision support solutions, and data visualization and analytics tools built on the foundation of a data infrastructure platform. A cloud-based big data repository stores all relevant revenue data – both historical and current – to drive quick, high impact decision making. The solution can be easily integrated with airline’s reservation, revenue accounting and revenue management systems, and can be accessed across devices to support the full spectrum of strategy development, planning, and execution.