Right from roadmaps, gap analyses, change management, and governing standards and processes, WNS Analytics Consult helps organizations simplify and demystify everyday complexities and analytical requirements.
Defining an effective enterprise-wide strategy to utilize analytics and AI technologies that accelerate the transformation to becoming a data-driven organization
Helping organizations to effectively manage, govern and utilize their data assets across different systems - internal or external, structured or unstructured
Managing continuous development and deployment of data and analytics assets at scale across the organization
Creating competitive advantage for businesses by unearthing hidden value in data
WNS Analytics Consult's toolkits are backed by clear frameworks that have been developed over multiple engagements across industry verticals. Our design thinking-led co-creation approach and comprehensive frameworks deliver data-driven transformation roadmaps for organizations in different areas.
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…By personalizing the company's ad sales environment through AI-based analytics and a cloud-based customer data platform.
Deploying Analytics Consult toolkits, WNS helped the client:
Set up a media strategy and roadmap to optimize ad revenues
Created a data and insights strategy to identify lucrative customer segments and monetize data
Created a programmatic advertisement sales platform ecosystem
Implemented a cloud-based enterprise Customer Data Platform for effective customer segmentation and targeting
Enabled personalized campaign recommendations for increased RoI on advertisement spend
Deployed AI-based analytics for improved forecasting and pricing recommendations of the ad inventory