Following the pandemic-led shifts in customer preferences and lifestyle, soaring customer demand, and large-scale disruption of supply chains, 78% of the retailers surveyed are looking to accelerate their response to market changes. 70% are focused on improving customer experience and loyalty. A unified view of customer touchpoints is thus key at this juncture. Most retailers are already investing in expanding their digital intelligence assets and building predictive analytics capabilities. Retailers on the journey to data and analytics maturity are pointing out benefits such as increased revenue, new / better products and services, and improved customer experience delivery.
Source: Forrester study
commissioned by WNS
60% prioritize becoming more insights-driven in decision-making
86% have observed measurable or significant benefits by implementing Data & Analytics practices
94% are fully leveraging machine learning in most platforms / apps
73% of manufacturing firms are looking to become insights-driven as a high priority
70% of surveyed enterprises are building predictive analytics capabilities
74% expect organizational spending on analytics to rise in the next 12 months
77% are planning to implement AI-enhanced BI platforms
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‘Insure’ the Future with Winning Insights
