Manufacturing firms are prioritizing insights-driven decision-making, with 73% recognizing data and analytics as key strategic enablers. Some have stated that investing in analytics can increase revenue, bring in new revenue streams and drive competitive advantage. So far, the lack of budgets plus technological and organizational challenges have hampered the achievement of data and analytics maturity in manufacturing. However, many enterprises are working around the challenge by engaging third-party service providers to drive strategy and roadmap development.
Source: Forrester study
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