Organizations with mature data and analytics systems are now able to harness anonymized and dark data to build comprehensive customer profiles and get a 360° view of the market and customers. The resulting data-driven strategies have translated into increased topline growth, accelerated response to market and improved customer engagement. Given the clear advantages, nearly two-thirds of life sciences firms expect an increase in spending on their data and analytics assets in the next 12 months.
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Source: Forrester study
commissioned by WNS