Organizations with mature data and analytics systems are now able to harness anonymized and dark data to build comprehensive customer profiles and get a 360° view of the market and customers. The resulting data-driven strategies have translated into increased topline growth, accelerated response to market and improved customer engagement. Given the clear advantages, nearly two-thirds of life sciences firms expect an increase in spending on their data and analytics assets in the next 12 months.
Intrigued by the possibilities?
Source: Forrester study
commissioned by WNS
60% prioritize becoming more insights-driven in decision-making
86% have observed measurable or significant benefits by implementing Data & Analytics practices
94% are fully leveraging machine learning in most platforms / apps
73% of manufacturing firms are looking to become insights-driven as a high priority
70% of surveyed enterprises are building predictive analytics capabilities
74% expect organizational spending on analytics to rise in the next 12 months
71% are planning to implement AI-enhanced BI platforms
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