Data and analytics are essential for Consumer Packaged Goods (CPG) companies, especially as they look to invest in Direct-to-Consumer (D2C) models and drive highly personalized experiences. 41% of businesses recognize ‘investing in better data and analytics capabilities’ as a top 3 initiative. As enterprises strive to improve their data and analytics maturity, they will have to navigate key challenges in the areas of data management technology, and data stewardship and governance. Strategic collaboration will be a key factor in accelerating this journey.
Source: Forrester study
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