The Pharmaceutical Sector Is On the Fast Track

Today, pharmaceutical companies are on the trajectory of rapid growth! A consistent onslaught of regulations, cost constraints, and drug research issues are forcing enterprises to re-evaluate their strategies. To accelerate performance, they need help in substantiating initiatives across preventive healthcare solutions, increasing new drug launches, and overtaking competition from biosimilars and generics.

Here is where we, at WNS, come in. Through our diverse offerings, we help companies navigate challenges by providing pharma competitive intelligence that enables faster and accurate decisions.

We Drive Commercial Excellence in Pharma

Credible Experience and Expertise

For over a decade now, we have been the preferred partner to some of the largest, global, biotech / pharmaceutical companies.

Large Team of Experts

Our large pool of smart experts address diverse, pharma industry challenges by providing solutions that are customized to specific requirements.

Diverse Portfolio of Services and a Powerful Product

From research and development analytics to market pricing and competitive intelligence, we offer a wide spectrum of services. Our powerful, cloud-based, web 2.0 competitive intelligence platform, called Integrate Edge, offers competitive intelligence across multiple parameters.


WNS’ competitive landscape study enabled the client to make investment decisions during product development
WNS’ revenue forecast model enabled the client to discover revenue potential in the target markets
WNS deployed cross-trained resources from its analytics Center of Excellence to help in cost savings

The WNS Advantage

WNS provides world-class solutions across the pharmaceutical value chain. We have expertise across all functional areas of the pharmaceutical life cycle — discovery, clinical development, medical affairs, product launch, commercial analytics (sales and marketing) and business strategy. Our Center of Excellence model enables clients to have a dedicated team for deeper cross-channel insights and intelligence.

Domain Expertise

We have more than 650 skilled resources dedicated to pharmaceutical and life sciences business research, reporting and analytics practice. Our teams comprise of MDs, nurses, postgraduates in pharmacy, programmers, data modelers, UX designers and visualization tool specialists. We can execute multi-country projects for multiple disease areas, especially where market insights are inadequate.

Domain University

WNS has invested in a healthcare domain university where employees undergo relevant training for professional development across multiple domains and technologies. With a diverse range of resources, we can quickly deploy teams as exclusive service delivery units and allow rapid expansion as per the client’s requirements.

Therapy Area Analyzer

WNS’ robust therapy area knowledge repository, Therapy Area Analyzer, covers 12 disease areas and 120 indications. It also provides information on disease etiology, epidemiology and product analysis for 15 countries.

Analytics Experience

WNS offers an array of research and analytics solutions that help companies take informed, analytics-driven decisions on important business and strategic initiatives. Be it a product launch, entry into a new market or a new marketing campaign, our qualified teams combine statistical and mathematical rigor with business intelligence to deliver quality results. The teams are supported by efficient and mature processes and robust technology platforms. We also have a unique engagement model which allows our clients to pilot small projects, evaluate the results, and then move onto larger projects with confidence.

"I was impressed with the amount of information WNS was able to gather in such a short period of time as well as the level of analysis that was conducted. I appreciate the consultative efforts and strategically planned deliverables that were focused on business stakeholders. The value derived from our relationship with WNS has had an influential impact on the business that goes well beyond the anticipated strategic and operational benefits."

Head – Information Management of a leading African and Middle East-based healthcare company

A 'Winner' in the HfS Blueprint Report: Pharmaceuticals Industry-Specific BPO 2016


Our Pharma Services Power Sales, Marketing, and Research

R&D Analytics and Insights

Clinical Trial Analysis

Market Assessment

Feasibility and Situation Analysis

Trial Timeline Analysis and Forecasting

Clinical Trial Data Transfer (Web Disclosures)

Patent and Publication Analysis

Pharma Competitive Intelligence

CI News Monitoring

Competitive Landscapes and Pipeline Intelligence

Clinical Landscape Analysis

Company Intelligence

Pipeline and Inline Product Profile

Digital / MCM / Promotional Intelligence

Conference Intelligence

Market Research

Marketing Analytics and Forecasting

Market Sizing and New Market Estimation

Pipeline and In-Line Forecasting

Sensitivity Studies

Forecast Models

Compliance and Persistence Analysis

Business Development, Licensing, and Distribution Analytics

Social Media & Share of Voice (SOV) Analytics

Multi-Channel Marketing Analytics

ROI Analysis

Pharma Business Intelligence

Dashboards and Visualizations

Performance Monitoring Solutions

IMS Data Reporting

Key Performance Indicator Reporting

Market Insight Reports

Brand Trackers

Market Access and Pricing

Burden of Illness Evaluation

Systematic Literature Searches

Pricing Analytics

Launch Sequencing

Policy Research

Sales Analytics

Sales Force Effectiveness

Competency Assessment

Call Plan Analysis

Territory Alignment

Sales Force Optimization

Incentive Compensation


With Integrate Edge, We Offer Unmatched Intelligence

Integrate Edge is a cloud-based, web 2.0, competitive intelligence platform that integrates information from a vast number of proprietary and public domain sources. It acts as a single platform that collaborates various stakeholders within an organization and makes it easy to share customized competitive analytics.

Beyond the Realms of Data Aggregation

So, what’s unique about integrate Edge? The answer is simple - it goes beyond data aggregation. It extracts information from public domain sources or client-approved, third-party sources and presents these as competitive analysis and visualizations.

Unique Insights and Analysis

Visualizations and analysis are proprietary to Integrate Edge and provide enterprises with unique analysis that marketing teams can use to derive insights and structure early warning systems.

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