CPG organizations are facing the squeeze on their profit margins due to rising prices, increasing market volatility, intense competition and proliferation of brands across product lines. They struggle to adopt comprehensive value management strategies to link cost management and pricing, protect profit margins, keep prices competitive and maintain stakeholder relationships.

With increasing competition and proliferation of brands across product lines, retaining customer loyalty has become the number one priority for all companies. This priority is even more important for Consumer Packaged Goods (CPG) companies as they need to constantly innovate, design well-targeted campaigns and ensure seamless customer experience across channels. CPG companies look to strong partners to provide support with the right processes, organizational structure and tools to grow their position and competitive advantage.

WNS’ revenue management solutions enable CPG companies to develop a well-defined and proactive cost management capability that balances ‘buy-side’ risk management with market-based pricing. We help companies understand their consumers better and engage with consumers through every aspect of the consumer lifecycle with targeted messaging and effective promotions. With thorough competition and market analysis to create the right mix of products at the perfect price points, we enable our CPG clients to achieve the targeted return on their investments.

The WNS Advantage

Our customized tools in revenue management provide a thorough analysis of the market and competition, and enable our clients to create the right mix of products at the perfect price points. Our global delivery network provides service excellence that optimizes service and price mix to specific client needs.

Domain Expertise: Our experienced pool of employees leverage analytics to enable clients to become more proactive to market swings of price elasticity, competitive dynamics and marketplace pricing. Our robust processes, tools and models pull relevant data from all sources and present them in well-designed dashboards for an up-to-date and 360-degree view of cost and price trends. Our proprietary suite of performance tools enhance our clients’ performance in campaign management and loyalty insights.

Process Excellence: We develop effective cross-functional processes that manage price signals and possible impact on margins in real-time to facilitate timely cost management and pricing decisions.

Governance Structures: Our rich domain expertise and experience provide a strong support system of governance structures that help clients make authoritative cross-portfolio decisions with minimum risks.

"WNS has been a trusted partner for us beyond mere transactional BPO services. Over the years, WNS has helped us streamline processes and drive best practices across our F&A function."
Louis Profumo

CFO Church's Chicken

CFO 100 Roll of Honor 2016

  • Campaign Management and Individual Lifecycle Marketing
  • Loyalty Management
  • Credit Control and Collections
  • Competition Analysis
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