Bigger and more powerful smartphones are enabling better and faster shopping experiences. Mobile is also emerging as a strong connector of all retail channels, seamlessly linking in-store and digital. The popularity of m-commerce can be linked to:
Building customer loyalty with mobile apps
Driving a real-time in-store inventory check for customers
Improving customer engagement with built-in helpdesk or messaging feature
Reducing friction and delay through app features like 're-order' and 'instant order'