On the Path to Transformative Growth

In order to stay on the trajectory of sustainable growth in this ever-competitive and dynamic business environment, pharma companies must step up efforts to evolve and adapt rapidly. They must re-calibrate their business strategies to propel growth amid factors such as shift to value-based care, greater industry consolidation, increased regulatory uncertainty and cost constraints. To improve performance and accelerate outcomes, pharma companies need to drive better engagement, leverage decision sciences and implement new technologies across the enterprise and beyond.

WNS partners with pharma companies to overcome commercial challenges by co-creating innovative solutions enabled by deep domain knowledge, analytics and technology. We harness the power of Artificial Intelligence (AI) and Machine Learning (ML) to give our clients a ‘decisive edge’ over competition.



Driving Commercial Excellence with the Power of Research & Analytics (R&A)

WNS specializes in an array of pharma research and analytics solutions that drive high-impact outcomes across sales & marketing, business strategy, and Research and Development (R&D). We collaborate with pharma companies to create incisive and forward-looking insights that strategically power their key initiatives such as new product launches, product pricing, foray into new markets, marketing campaigns and compliance.


Experience and Expertise
WNS leverages 15+ years of pharma R&A services experience to co-create commercial success with some of the largest global biotech and pharma companies, including 11 of the top 20 biopharma firms.


Large Team of Experts
Our large pool of decision sciences experts addresses diverse pharma industry challenges by providing insights-driven solutions across a wide range of commercial stakeholders.


Diverse Portfolio of Services
From sales and marketing effectiveness to competitive intelligence, business intelligence and R&D analytics, we offer a wide spectrum of services.


Technology Enablers
WNS has proprietary technology platforms that bring in strong operational efficiency and enable our teams to deliver strong value to our clients providing statistical and mathematical rigor with business intelligence. We provide a comprehensive AI- and ML-powered product portfolio comprising industry-specific, cloud-enabled and as-a-service models. Integrate Edge is our cloud-based and industry-leading platform that offers competitive intelligence across multiple parameters.

WNS analyzed syndicated data sources & clinical trial repositories to provide competitive intelligence
WNS’ advanced analytics-led approach helped the client improve treatment regimens for lung and breast cancer
WNS set up a data analytics Center of Excellence and a data governance framework to formalize roles & drive qu..

The WNS Advantage

WNS provides world-class solutions across key stages of the product lifecycle. Our Center of Excellence (CoE) model enables clients to have a dedicated team for deeper cross-channel insights and intelligence.

Domain Expertise

We have 1500+ skilled resources comprising medical doctors, nurses, pharma post graduates, programmers, data scientists, data modelers, business analysts, user experience designers and visualization tool specialists. We have executed multi-country projects for multiple therapy areas, especially where market insights are inadequate.

WNS has invested in a pharma-specific domain university to strengthen domain and technology understanding among its employees. We provide a high degree of scalability to quickly deploy teams as exclusive service delivery units and enable rapid expansion.

Analytics Experience

Co-creating precision in decision-making by leveraging data sciences and analytics, technology enablers and vast domain expertise is our key differentiator. Our scale, pedigree, experience and analytics-first approach enable clients to address real business problems. Our offerings are created on the back of advanced analytics led by AI, ML, productized solutions and domain-led analytics. These capabilities are backed by our robust CoE approach, big data practice, outcome-based engagement model and next-gen products and frameworks. We leverage our Analytics Innovation Center and Data Sciences Group comprising data scientists, researchers and domain experts to create cutting-edge analytics products and capabilities.

“We were impressed by WNS’ leadership team & well-established processes in IT, HR, and quality control that provided critical analytical support from day one.”

Director, Head of Analytics CoE, Leading Global Pharma


Our pharma services power sales and marketing, business strategy and R&D.


R&D Analytics and Insights

  • Clinical Trial Analysis
  • Feasibility and Situation Analysis
  • Trial Timeline Analysis and Forecasting
  • Patent & Publication Analysis
  • Systematic Literature Searches

Competitive Intelligence (CI)

  • CI News Monitoring
  • Competitive Landscapes & Pipeline Intelligence
  • Clinical Landscape Analysis
  • Company Intelligence
  • Pipeline and In-line Product Profile
  • Promotional Intelligence
  • Conference Intelligence

Market Access, Pricing & Forecasting

  • Market Sizing and New Market Estimation
  • Market Assessment
  • Pipeline and In-line Forecasting
  • Pricing Analytics
  • Business Development, Licensing, and Distribution Analytics

Data Management & Business Intelligence

  • Dashboards and Interactive Visualizations – Microsoft Excel, Tableau, Power BI, QlikView
  • Data Integration and Quality Management
  • Performance Monitoring Solutions
  • Market Insight Reports

Sales & Marketing Analytics

  • Incentive Compensation
  • Segmentation & Targeting
  • Sales Force Sizing & Structure
  • Territory Alignment
  • Call Planning
  • ROI Analysis
  • Market Mix Optimization
  • Digital Attribution Analysis
  • Promotional Analytics

Pharma Advanced Analytics

  • Patient Journey Mapping
  • Patient Adherence and Compliance Analysis
  • Multi-channel Marketing
  • Big Data Enablement
  • Social Media Analytics

Products & Platforms

Integrate Edge

Integrate Edge: Offering Unmatched Competitive Intelligence

Integrate Edge is a cloud-based, web 2.0, competitive intelligence platform that integrates information from a vast number of proprietary and public domain sources, and presents them as competitive analyses and visualizations. It acts as a single platform that drives collaboration among various stakeholders within an organization and makes it easy to share customized competitive analytics.


SocioSEERTM: Shaping Social Conversations into Powerful Business Opportunities

SocioSEERTM is an AI- and ML-based social media analytics platform that distills the ‘social’ world with high-end analytics to create incisive, unique and smart insights. It is a proprietary, cloud-based solution that provides wide-ranging, real-time metrics on loyalty, sentiment, perceived value, customer association and more.


WNS Agilius: Providing Unparalleled Business Intelligence

WNS Agilius is an integrated and cloud-based data management and analytics platform that seamlessly combines deep domain knowledge, analytics and technology to drive actionable business intelligence.

Forecasting Platform

Forecasting Platform: Turning Data into Actionable Insights

Our integrated and cloud-based forecasting suite turns data into actionable insights through right visualization, comparison and benchmarking. It facilitates effective collaboration, compliance and knowledge management with efficient construction, collation and consolidation of forecasts.

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