Key Points

  • A leading pharmaceutical manufacturer needed to assess market potential for its therapeutic product in key African countries

  • WNS’ strong research methodology and analytics-driven revenue forecast model enabled the client to forecast revenue potential in the target geographies

  • The insights helped the client to acquire sales and distribution licenses in the target markets

The Client

One of the leading global pharmaceutical manufacturers

Business Challenge

The client was planning to market a therapeutic product for osteoporosis in more than a dozen African countries. Before entering these countries, the client needed to assess potential demand and expected revenues for the product in those countries.

The WNS Solution

WNS developed a revenue forecast model by deploying an extensive research methodology. This analytics-driven model constituted:

  • Region-wise analysis of patients suffering from osteoporosis

  • Evaluation of existing treatment options and prescription patterns

  • Analysis of market trends, competitor data and target market size for inline and pipeline products in the treatment of  osteoporosis

  • Forecasting revenue potential of the target markets

Benefits Delivered

High impact benefits included:

  • WNS' revenue forecast model enabled the client to carve out its market-entry strategy into the target African countries

  • The client acquired sales and distribution licenses for more than a dozen target African markets



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