Research and Analytics Outsourcing

The challenge faced by companies today is discerning the needs of the customer in the face of decreasing brand loyalty and of competition in an increasingly global marketplace. WNS's research and analytics outsourcing services help companies better understand their customers, providing insight-based business decision support. Business insights that help our clients answer the following questions

■    Why is market share decreasing in certain        products and geographies?
■    Is the pricing of products and services        appropriate?
■    How can I better understand my customers?
■    How can I draw insights from a plethora of       customer data?
■    How can I gain greater efficiencies to support my Investment decisions?
■    How can I track products, portfolios, markets, competitors and targets regularly
       and more effectively?

Leveraging our deep research and analytics expertise, industry intimacy, focus on operational excellence and a robust global delivery model, WNS helps leading companies make insight-based business decisions.

Our comprehensive services, which include analytics, market research, and business and financial research, provide actionable insights to companies across a range of industries such as Banking and Financial Services, Consumer Packaged Goods, Insurance, Manufacturing and Retail

Our service offerings include

Business and Financial Research
Experts in information research and analysis supporting global client's strategic
decision making as well as day to day research support

Business and Financial Research
Experts in information research and analysis supporting global client's strategic
decision making as well as day to day research support

■    Company and Industry Research

Detailed company profiles and analysis, Tear Sheets

SWOT, value chain analysis, stock and shareholding analysis

Industry benchmarking, industries / sectors reports

■    Business Intelligence
Market entry strategy, product launches, country reports

Trend Analysis, Competitive landscaping

Economy studies and demographic profiling

■    Corporate Finance and M&A Support
Pitch Book Support

Comparables, Precedent Transactions, Benchmarking, LBO models

Financial Analysis and Valuations

■    Equity and Fixed Income Research
Financial Models and Forecasting

Research Report Support

Valuation Models

Investment Memos and Earnings’ Summary

■    Library (Business Information) and Documentation Services
Annual reports, SEC filings, research reports, news, etc.

Content development for databases and newsletters

Compilation and presentation of pitch books, prospectus, etc

Adhoc research query support


Market Research
Leaders in delivering offshore market research, providing end-to-end solutions to
research houses and corporates

Market Research
Leaders in delivering offshore market research, providing end-to-end solutions to
research houses and corporates

■    Survey Design
Proposal Research

Study Design

Proposal Compilation

Questionnaire Design Support

■    Survey Management
Survey Programming (CATI/CAPI/Web)

Script Checking

Telephone (CATI) and Web Surveys

Field Work Monitoring

Panel Management (Online/Telephonic)

■    Data Management/Processing

Data Entry (Paper/Scanned Questionnaires)

Open End Coding

Data Transcription (for Qualitative DIs and GDs)

Data Validation and Cleaning

Tab Plan / Weighting Plan

Content Analysis (for Qualitative DIs and GDs)

■    Presentation/Report Writing
Report Validation, Tabulation and Analysis

Posting and Charting of Tabulation Data

Presentations and Reports in PowerPoint / Word / Pdf

■    High-end Market Research Analytics
Brand and Consumer Modeling

Actionable Segmentation and Targeting

Market Mix Modeling, Trade modeling


Domain Based Analytics
Delivering business impact by providing actionable analytics solutions which
leverage domain expertise in multiple verticals

Domain Based Analytics
Delivering business impact by providing actionable analytics solutions which
leverage domain expertise in multiple verticals

■    Brand and Consumer Analytics

Category and Market Evolution

Customer Response Modeling

Actionable Segmentation, Targeting and Profiling

Portfolio Mapping and Optimization

■    CRM Analytics

Campaign Management: Design, Execution, ROI Analyses

Response Modeling: Acquisition, Cross-sell / Up-sell Analytics

Loyalty Management and Customer Lifetime Value (LTV) Analysis

Retention Modeling

■    Modeling and Calibration

Market Mix Modeling

Collections Analytics and Delinquency modeling

Fraud Analytics

Value@Risk Modeling

Risk Based Pricing

Marketing ROI Optimization

Volume Forecasting

■    Web Analytics

Online Traffic Analysis

Path and Conversion Analysis

Text Mining and Buzz Analytics

■    Tools and Simulators

Data Services: Business Intelligence and Reporting
Enabling faster decision making by providing effective reporting solutions

Data Services: Business Intelligence and Reporting
Enabling faster decision making by providing effective reporting solutions

■    Data Acquisition and Aggregation
■    Data Cleansing
■    Data Analysis
■    Report Design and Generation
■    Executive Reports and Dashboards
■    Insights Generation

Benchmarking studies based on regular reports

Forecasting from trends of periodical reports

Ad-hoc analysis to form hypothesis and do statistical analytics to validate these hypothesis


Business Services
Providing high impact presentation support and other allied services

Business Services
Providing high impact presentation support and other allied services

■    Visual Aids/Graphics Support
Creating new and modifying existing templates/graphs

Creation of PowerPoint decks

Charting of tabulated market research data

Other graphic support services
■    Virtual Administrative Assistance
Secretarial services ( Expense, Timesheet and Invoicing)

Meeting Administration

Travel Administration

Client Successes

Insurance Demand Modelling

Industry: Insurance
Process: Demand Modelling

Created a comprehensive demand model to help a leading insurer increase customer retention by one percent.

Benefits delivered by the WNS team

The client was able to improve policy retention by one percent and maintain the same levels of profitability by deploying demand models in their pricing strategy.

A key result of this project was that the client was able to extend the demand-pricing model for the auto insurance products to other states in the U.S. as part of its nationwide strategy.

Insurance Analytics

Industry: Insurance
Process: Analytics

Formulated lifetime model for agency compensation to boost sales productivity.

Benefits delivered by the WNS team

Supported the successful launch of a new compensation plan for its agents.

Assessed the effectiveness of a range of marketing campaigns, thereby helping the client devise the future campaigns.

Delivered better insights into agent performance.