BPO Solutions for Retail and Consumer Products Industry

The Consumer Products (CPG) and Retail industry is fiercely competitive, with constantly changing consumer preferences and the need for marketing differentiation, ever increasing demands to optimize supply chains, and the proliferation of new products and product categories, resulting in a need for exquisite focus on costs throughout the consumer value chain.

WNS helps a number of the world’s leading CPG and Retail brands to ‘extend their enterprises’ by leveraging outsourcing of key business processes in order to become more agile and gain competitive advantage. Our deep CPG and Retail domain expertise, strong talent pool and focus on operational excellence help companies focus on their core business issues while their team at WNS delivers their business processes.

The combination of our comprehensive offerings, industry best practices and proprietary tools and methodologies add value to our clients by helping them improve customer service, optimize marketing spends, reduce operational costs and streamline processes through efficiency, quality and productivity improvements.

Our service offerings include

Supply Chain Management

■ Supplier management and analysis

■ Sourcing support

■ Market intelligence

■ Spend analytics

Logistics

■ Logistics management

■ Scheduling and planning

■ Analytics

■ Market intelligence

■ MIS and reporting

Sales, Marketing and Customer Care

■ Customer feedback management

■ Telemarketing and inside sales

■ Customer ordering support

■ Service delivery

Case Studies

Industry: Quick Service Restaurant
Process: Finance and Accounting Technology Solutions

WNS takes Church's Chicken's F&A offshore all the way, with results that make the restaurant retailer crow.

When fast food restaurant franchise Church’s Chicken was divested and sold by its parent company to a private equity group three years ago, the new owners were confronted with three choices involving its finance and accounting functions—continue to outsource them to the incumbent service provider, put the outsourcing contract out to bid, or build an internal finance and accounting team and forgo outsourcing altogether.