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Media and Entertainment

The Media and Entertainment industry is a dynamic space where change is the only constant. Companies operating in this industry are facing multiple challenges on different fronts. The convergence of different media, the decline of traditional media and the emergence of New Media have led to a transformed new-age business and consumer engagement paradigm. At the same time, saturation of established markets and emergence of newer competitors are putting increased pressure on margins.

WNS is geared to partner with media and entertainment companies to meet the emerging challenges in this altered business landscape. By combining its deep domain expertise, operational excellence and technology-enabled solutions, WNS enables companies to build new revenue streams, capitalize on emerging digital opportunities, harness new-age consumers and boost margins.

WNS solutions enable media and entertainment companies to:
  • Plan and execute growth strategies so as to capitalize on digital transition
  • Connect seamlessly and engage the consumer in a unique and interactive real-time experience
  • Improve operational efficiency and cost-effectiveness with process excellence and intelligent platforms
The WNS media and entertainment solutions suite comprises the following:
  • WNS Smart Strategy Solutions
  • WNS Digital Operations and Royalty Management Solution
  • WNS Sales, Marketing and Distribution Solution
  • WNS Next Gen Customer Service Solution
  • WNS One Global Back-Office
WNS Smart Strategy Solutions
With each passing day, the lines between different media vehicles and platforms are getting blurred. Even as companies are coming to terms with the decline of the traditional media, they are increasing their focus on New Media, which is considered as the growth platform of the future.

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WNS Digital Operations and Royalty Management Solutions
The gradual decline of the traditional media has put forth new business challenges. With consumers switching to a digital world, media and entertainment companies are grappling to meet high-transaction volumes and real-time requirements.

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WNS Sales, Marketing and Distribution Solution
The evolving New Media paradigm is posing challenges to media and entertainment companies to maximize their revenues through all available distribution channels. The problem is compounded by the fact that their supply chains, too, are not optimized for digital content.

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WNS Next Gen Customer Service Solution
The modern-day consumer is highly empowered, and needs to be engaged across multiple channels in a consistent manner. Companies are either finding it difficult to serve all the channels, or are unable to create a uniform customer experience across all the channels.

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WNS One Global Back-Office
It goes without saying that media and entertainment companies need to invest in capabilities in New Media to be where the consumer is. These investments have to be made in the face of squeezing margins even while ensuring that the total cost of operations is kept to a minimum.

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Media and Entertainment Case Studies

Electronics, Media and Entertainment
Electronics, Media and Entertainment: Treasury operations Improving regulatory compliance reducing operational costs for the treasury operations of one of the world's largest electronics, media and entertainment conglomerates