The WNS Analytics Decision Engine (WADE)SM is a solution framework to inspire and enable organizations to scale the 4 stages of analytical maturity and become fact-based in the way it thinks and acts to achieve its long-term growth targets. In the journey towards analytical maturity, organizations today face six main challenges: Data Access: Organizations generate considerable data, which tends to exist in silos, isolated by its sources. Often the barriers to data access are either cultural or technological ─ relying on system integration to create an enterprise data warehouse, which struggles to provide intelligent data synthesis
Quantity: Organizational inability to capture and present the data from different sources at the required degree of granularity and regularity
Quality: Data varies in complexity and cleanliness; skills to clean and synthesize are limited in organizations
Insight Generation: Pockets of expertise exist with multiple ad-hoc project-based efforts throughout the system; no standard best practices to enable an enterprise scaled solution
Insight Execution: The effort towards assimilating data and drawing insights often curtails organizations from acting on them, limiting their ability to drive competitive advantage
Speed-to-Harvest Insight: Freshness of data is very critical in a dynamic market to react to competition and changing consumer preferences, often times the process of assimilating data overshoots its “best before” date
The WADESM solution enables organizations to harness and leverage data sources extraneous to their enterprise platform (like custom research, syndicated research, industry reports, other macro data sources and downstream data from transaction logs) securely on the cloud and set up a process of innovation analytics, customized business solutions and insights exchange through an analytical center of excellence.
In summary, the WNS Analytics Decision Engine provides insights that drive intelligent growth in companies.
For more on this solution, please write to marketing@wns.com