Research and Analytics Outsourcing

WNS analytics solution framework The challenge faced by companies today is discerning the needs of the customer in the face of decreasing brand loyalty and of competition in an increasingly global marketplace. WNS's research and analytics outsourcing services help companies better understand their customers, providing insight-based business decision support. Business insights that help our clients answer the following questions

■    Why is market share decreasing in certain        products and geographies?
■    Is the pricing of products and services        appropriate?
■    How can I better understand my customers?
■    How can I draw insights from a plethora of       customer data?
■    How can I gain greater efficiencies to support my Investment decisions?
■    How can I track products, portfolios, markets, competitors and targets regularly
       and more effectively?

Leveraging our deep research and analytics expertise, industry intimacy, focus on operational excellence and a robust global delivery model, WNS helps leading companies make insight-based business decisions.

Our comprehensive services, which include analytics, market research, and business and financial research, provide actionable insights to companies across a range of industries such as Banking and Financial Services, Consumer Packaged Goods, Insurance, Manufacturing and Retail

Our service offerings include

Business and Financial Research

Experts in information research and analysis supporting global client's strategic decision making as well as day to day research support

  
  • Company and Industry Research
    • Detailed company profiles and analysis, Tear Sheets
    • SWOT, value chain analysis, stock and shareholding analysis
    • Industry benchmarking, industries / sectors reports
  • Business Intelligence
    • Market entry strategy, product launches, country reports
    • Trend Analysis, Competitive landscaping
    • Economy studies and demographic profiling
  • Corporate Finance and M&A Support
    • Pitch Book Support
    • Comparables, Precedent Transactions, Benchmarking, LBO models
    • Financial Analysis and Valuations
  • Equity and Fixed Income Research
    • Financial Models and Forecasting
    • Research Report Support
    • Valuation Models
    • Investment Memos and Earnings’ Summary
  • Library (Business Information) and Documentation Services
    • Annual reports, SEC filings, research reports, news, etc.
    • Content development for databases and newsletters
    • Compilation and presentation of pitch books, prospectus, etc
    • Adhoc research query support

Market Research

Leaders in delivering offshore market research, providing end-to-end solutions to research houses and corporates

  
  • Survey Design
    • Proposal Research
    • Study Design
    • Proposal Compilation
    • Questionnaire Design Support
  • Survey Management
    • Survey Programming (CATI/CAPI/Web)
    • Script Checking
    • Telephone (CATI) and Web Surveys
    • Field Work Monitoring
    • Panel Management (Online/Telephonic)
  • Data Management/Processing
    • Data Entry (Paper/Scanned Questionnaires)
    • Open End Coding
    • Data Transcription (for Qualitative DIs and GDs)
    • Data Validation and Cleaning
    • Tab Plan / Weighting Plan
    • Content Analysis (for Qualitative DIs and GDs)
  • Presentation/Report Writing
    • Report Validation, Tabulation and Analysis
    • Posting and Charting of Tabulation Data
    • Presentations and Reports in PowerPoint / Word / Pdf
  • High-end Market Research Analytics
    • Brand and Consumer Modeling
    • Actionable Segmentation and Targeting
    • Market Mix Modeling, Trade modeling

Domain Based Analytics

Delivering business impact by providing actionable analytics solutions which leverage domain expertise in multiple verticals

  
  • Brand and Consumer Analytics
    • Category and Market Evolution
    • Customer Response Modeling
    • Actionable Segmentation, Targeting and Profiling
    • Portfolio Mapping and Optimization
  • CRM Analytics
    • Campaign Management: Design, Execution, ROI Analyse
    • Response Modeling: Acquisition, Cross-sell / Up-sell Analytics
    • Loyalty Management and Customer Lifetime Value (LTV) Analysis
    • Retention Modeling
  • Modeling and Calibration
    • Market Mix Modeling
    • Collections Analytics and Delinquency modeling
    • Fraud Analytics
    • Value@Risk Modeling
    • Risk Based Pricing
    • Marketing ROI Optimization
    • Volume Forecasting
  • Web Analytics
    • Online Traffic Analysis
    • Path and Conversion Analysis
    • Text Mining and Buzz Analytics
  • Tools and Simulators

Data Services: Business Intelligence and Reporting

Enabling faster decision making by providing effective reporting solutions

  
  • Data Acquisition and Aggregation

  • Data Cleansing

  • Data Analysis

  • Report Design and Generation

  • Executive Reports and Dashboards

  • Insights Generation

    • Benchmarking studies based on regular reports
    • Forecasting from trends of periodical reports
    • Ad-hoc analysis to form hypothesis and do statistical analytics to validate these hypothesis

Business Services

Providing high impact presentation support and other allied services

  
  • Visual Aids/Graphics Support

    • Creating new and modifying existing templates/graphs
    • Creation of PowerPoint decks
    • Charting of tabulated market research data
    • Other graphic support services
  • Virtual Administrative Assistance

    • Secretarial services ( Expense, Timesheet and Invoicing)
    • Meeting Administration
    • Travel Administration
Case Studies
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Industry: Information Services Healthcare
Process: Business research

Delivering faster and higher quality research for an information provider to the pharmaceutical and biotech industries

Benefits delivered by the WNS team include

  • Scaled the number of companies covered for the research reports from 300 to over 2,600 over a period of three years. This has ensured deeper insights for the clients.
  • Increased speed-to-market for information requests.
  • Allowed the client's strategic resources to focus on developing new products rather than spending their time on developing research reports.


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Industry: Travel and Leisure
Process: Customer segmentation mix

Improving effectiveness of marketing campaigns for a travel and leisure company

Benefits delivered by the WNS team

In a cluttered market, where there is a sharper focus on marketing spends, the WNS Analytics team delivered solutions that increased the effectiveness of the client's marketing campaigns. Some benefits delivered by the WNS team to the client include:
  • A better understanding of members and their buying behavior
  • Reduction in customer attrition
  • Increased efficacy of marketing messages based on characteristics of members.


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Industry: Insurance
Process: Demand Modelling

Created a comprehensive demand model to help a leading insurer increase customer retention by one percent.

Benefits delivered by the WNS team

  • The client was able to improve policy retention by one percent and maintain the same levels of profitability by deploying demand models in their pricing strategy.
  • A key result of this project was that the client was able to extend the demand-pricing model for the auto insurance products to other states in the U.S. as part of its nationwide strategy.


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Industry: Insurance
Process: Analytics

Formulated lifetime model for agency compensation to boost sales productivity.

Benefits delivered by the WNS team

  • Supported the successful launch of a new compensation plan for its agents.
  • Assessed the effectiveness of a range of marketing campaigns, thereby helping the client devise the future campaigns.
  • Delivered better insights into agent performance.


downloadcasestudy