Retail and Consumer Packaged Goods Services

Lessons from CPG companies for the home entertainment business
Lessons from CPG companies for the home entertainment business
Sanjit Bhoumick
Vice President, Research and Analytics, WNS Global

The movie business is undergoing a major
transformation. Gone are the days when studios were great
movie idea incubators. Now they also need to be “brand
businesses,” scouting for projects that can be transformed
into successful franchises with worldwide appeal to boot.


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