Research and Analytics Services Outsourcing

Contrary to the traditional paradigm of maximizing revenue by driving energy consumption, more and more energy companies are trying to help their customers consume less through energy efficiency measures. A few measures in case of residential customers include better insulation, use of high-efficiency boilers, smart meters and micro-generation. The annual report of a leading energy company in the UK states that homes in the UK are responsible for a quarter of U.K.’s carbon dioxide emissions, and energy efficiency measures have the potential to reduce carbon dioxide emissions in this sector by 20 percent over the next 10 years. When coupled with the fact that the household electricity consumed will become lower carbon, the overall saving for households could amount to 35 percent. Companies are now trying to cut down on carbon dioxide emission due to constant pressure from environmental regulatory bodies, cutthroat competition, increased customer choices and demanding customers. The measures adopted by companies play an important role in cost savings, and this article discusses how data analytics on CRM, billing systems and customer information can be leveraged for achieving cost savings.