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Research and Analytics in Manufacturing: Transform Comprehensive Insight into Action and Value
Research and Analytics in Manufacturing: Transform Comprehensive Insight into Action and Value
Amitabh Bose
Senior Vice President, Research and Analytics, WNS Global Services

Samir Singh,
Vice President, Global Transformation Practice, WNS Global Services

Analytics has gone into improving the effectiveness of marketing efforts, designing of financial products and raising the bar for customer satisfaction. The relevance for analytics has grown significantly across industries in recent times because of a highly dynamic market. However, not all industries are making the most of it. A 2010 study showed that top-performing organizations use analytics five times more than lower performers. Manufacturing is one industry that has shied away from employing analytics to improve its business. This article shows how analytics can play an integral role in the manufacturing operations of an organization. It allows for accurate forecasting, identifying customer needs, efficient supply chain management and inventory planning.


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