Research and Analytics Services Outsourcing

Achieving knowledge centricity for competitive advantage
Achieving knowledge centricity for competitive advantage
Jay Venkateswaran
Senior Vice President, WNS Research and Analytics Services

Organizations that use knowledge to drive business decisions within all functions and at all levels achieve knowledge centricity which enables highly sustainable competitive advantage. The concept that knowledge is king becomes ingrained in the culture, the CEO's vision, and in every aspect of the company's business. But the goal of besting peer companies by competing with knowledge is an elusive struggle for many organizations.

According to research conducted by Harvard University management professor Thomas H. Davenport and consultant Jeanne G. Harris, the first step in becoming a knowledge competitor is assessing the current state of knowledge processes within the organization.


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